Case Study:

LatinasB2B — Elevating a Visionary Voice

Client:

5-E Leadership & Marketing LLC / Latinas from the Block to the Boardroom
Founder & Host: Theresa Gonzales
📍 Oakland, CA | latinasb2b.com

The Challenge

Theresa Gonzales, a visionary founder and host of the Latinas From the Block to the Boardroom podcast, was ready to scale her impact. With a growing community and strong message centered on Latinas in leadership and tech, she needed a reliable partner to streamline podcast production, build brand consistency, and execute a marketing strategy that matched her mission.

The Solution

I initially came on board as an audio engineer, but our collaboration quickly evolved. I expanded my role to serve as a digital marketing strategist, podcast producer, and content lead—offering full-stack support across production, strategy, and audience growth.

• 🎧 Podcast Production
  From raw audio to published episode, I managed recording, editing, mastering, and show notes — delivering high-quality content that resonates with her community.

• 📈 Content Strategy + Scheduling
  Built monthly editorial calendars and implemented consistent episode release strategies, improving audience retention and expanding streams.

• 📝 Copywriting & SEO
  Collaboratively wrote optimized show notes, social captions, and blog posts to improve search-ability and increase inbound traffic.

• 🤝 Partnership & Webinars Support
  Assisted with the backend of branded webinars and strategic partner content, supporting community and sponsor growth.

• 🗣️ Brand Voice Consistency
  Worked closely with Theresa to ensure every piece of content aligned with her vision and her clients.

The Results

• 🔊 11,000+ podcast streams across platforms through improved production and promotion workflows

• 🚀 30% boost in engagement via optimized marketing and content rollout

• 📈 20% increase in brand visibility through SEO and cross-platform social media strategy

• 🤝 Strengthened community and partner relationships via consistent branding and outreach

Tools & Platforms Used

• Riverside.fm, Descript, Adobe, Pro Tools, Izotope RX– Audio recording, editing, and mastering

• Buffer, Google Analytics, Chatgpt – Marketing automation, analytics, and content publishing

• Slack, Zoom– Communications, Webinars, project management.

Client Feedback

“Rob is a WIZARD with editing. His strategy, consistency, and production skills brought my vision to life. I trust him with my brand and my voice.”
— Theresa Gonzales, Founder of LatinasB2B & 5-E Leadership

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